Save time. Reduce stress. Show the way.

Whether you have “a good sense of direction” or not, navigating healthcare facilities with poor, missing or overly complicated signage is frustrating. In absence of effective wayfinding, people must rely on other people for help to their destination, which can be equally frustrating, wasteful and taxing on patients’ health. In this post, we discuss problems and solutions to healthcare wayfinding.

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Acquiring brand loyalty is a journey

Healthy debate exists about which is the better brand. Is it Coke or Pepsi? Apple or Microsoft? The Yankees or the Red Sox? If you are a fan of any of the aforementioned brands, chances are, you feel strongly about it. That is what brand loyalty is all about. In this post, we’ll discuss key steps to building loyalty to a healthcare brand.

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